/* =========================================================
   Estilos — mobile first. Los colores de marca (--primary,
   --accent, --dark) se inyectan desde site.config.js al compilar.
   ========================================================= */

:root {
  --primary: #2f5bea;
  --accent: #12b5a6;
  --dark: #0b1530;

  /* Tonos derivados: se recalculan al compilar a partir de site.config.js */
  --primary-ink: #234ac0;
  --primary-soft: #eef2fd;
  --accent-soft: #e7f8f6;
  --accent-ink: #0a6a61;

  --bg: #ffffff;
  --bg-alt: #f5f7fb;
  --surface: #ffffff;
  --border: #e3e8f0;
  --ink: #0f172a;
  --ink-2: #475569;
  --ink-3: #64748b;

  --seg-loyal: var(--primary);
  --seg-new: var(--accent);
  --seg-occasional: #94a3b8;
  --seg-risk: #d97706;
  --seg-lost: #dc2626;

  --radius: 16px;
  --radius-sm: 10px;
  --shadow: 0 1px 2px rgb(15 23 42 / 0.05), 0 8px 24px -12px rgb(15 23 42 / 0.12);
  --shadow-lg: 0 24px 60px -24px rgb(11 21 48 / 0.45);

  --font: system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Noto Sans SC", sans-serif;
  --header-h: 64px;
}

*,
*::before,
*::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-h) + 8px);
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
}

body {
  margin: 0;
  font-family: var(--font);
  font-size: 1rem;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

html[data-lang="zh"] body { line-height: 1.75; letter-spacing: 0.01em; }

img, svg { max-width: 100%; }
h1, h2, h3, h4 { line-height: 1.2; margin: 0 0 0.5em; letter-spacing: -0.01em; }
html[data-lang="zh"] :is(h1, h2, h3, h4) { letter-spacing: 0; line-height: 1.35; }
p { margin: 0 0 1em; }
a { color: var(--primary-ink); }
button { font: inherit; }

:focus-visible {
  outline: 3px solid color-mix(in oklab, var(--primary) 60%, white);
  outline-offset: 2px;
  border-radius: 6px;
}

.visually-hidden {
  position: absolute !important;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0);
  white-space: nowrap; border: 0;
}

.skip-link {
  position: absolute; left: 12px; top: -60px; z-index: 100;
  background: var(--ink); color: #fff; padding: 10px 16px; border-radius: 8px;
  text-decoration: none;
}
.skip-link:focus { top: 12px; }

.container {
  width: 100%;
  max-width: 1160px;
  margin: 0 auto;
  padding: 0 max(16px, env(safe-area-inset-left)) 0 max(16px, env(safe-area-inset-right));
}

/* ---------- Botones ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  min-height: 44px; padding: 10px 18px;
  border-radius: 999px; border: 1.5px solid transparent;
  font-weight: 600; font-size: 0.975rem; line-height: 1.2;
  text-decoration: none; cursor: pointer; text-align: center;
  transition: transform 0.15s ease, background-color 0.15s ease, box-shadow 0.15s ease, border-color 0.15s ease;
  -webkit-tap-highlight-color: transparent;
}
.btn:active { transform: translateY(1px); }
.btn-lg { min-height: 52px; padding: 14px 24px; font-size: 1.05rem; }
.btn-small { min-height: 38px; padding: 7px 14px; font-size: 0.875rem; }
.btn-primary { background: var(--primary); color: #fff; box-shadow: 0 6px 18px -8px var(--primary); }
.btn-primary:hover { background: var(--primary-ink); }
.btn-secondary { background: var(--primary-soft); color: var(--primary-ink); border-color: color-mix(in oklab, var(--primary) 20%, white); }
.btn-secondary:hover { border-color: var(--primary); }
.btn-ghost-light { color: #fff; border-color: rgb(255 255 255 / 0.45); background: rgb(255 255 255 / 0.06); }
.btn-ghost-light:hover { background: rgb(255 255 255 / 0.14); }
.btn-light { background: #fff; color: var(--dark); }
.btn-light:hover { background: #eef2ff; }
.btn-whatsapp { background: #1a9e55; color: #fff; }
.btn-whatsapp:hover { background: #158446; }
.btn-text { background: none; color: var(--primary-ink); padding-inline: 8px; }
.btn-text:hover { text-decoration: underline; }
.link-btn { background: none; border: 0; padding: 4px; color: var(--primary-ink); text-decoration: underline; cursor: pointer; font-size: inherit; }

.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 8px; }
.cta-row.center { justify-content: center; }

/* ---------- Cabecera ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in oklab, var(--dark) 92%, transparent);
  -webkit-backdrop-filter: saturate(160%) blur(12px);
  backdrop-filter: saturate(160%) blur(12px);
  color: #fff;
  border-bottom: 1px solid rgb(255 255 255 / 0.08);
}
.header-inner { display: flex; align-items: center; gap: 12px; min-height: var(--header-h); }
.logo { display: inline-flex; align-items: center; gap: 10px; color: #fff; text-decoration: none; font-weight: 750; font-size: 1.2rem; letter-spacing: -0.02em; margin-right: auto; }
.logo-mark { display: inline-flex; }

.main-nav ul { list-style: none; margin: 0; padding: 0; }
.main-nav a { color: rgb(255 255 255 / 0.82); text-decoration: none; font-weight: 550; font-size: 0.95rem; }
.main-nav a:hover { color: #fff; }

.header-tools { display: flex; align-items: center; gap: 8px; }
.lang-switch { display: inline-flex; background: rgb(255 255 255 / 0.08); border-radius: 999px; padding: 3px; }
.lang-switch button {
  border: 0; background: none; color: rgb(255 255 255 / 0.75);
  min-width: 40px; min-height: 34px; padding: 4px 9px; border-radius: 999px;
  font-size: 0.85rem; font-weight: 650; cursor: pointer;
}
.lang-switch button[aria-pressed="true"] { background: #fff; color: var(--dark); }
.menu-toggle {
  display: inline-flex; align-items: center; justify-content: center;
  width: 44px; height: 44px; border: 0; border-radius: 12px;
  background: rgb(255 255 255 / 0.08); color: #fff; cursor: pointer;
}

/* Menú móvil */
.main-nav {
  position: fixed; left: 0; right: 0; top: var(--header-h);
  background: var(--dark);
  border-bottom: 1px solid rgb(255 255 255 / 0.1);
  padding: 8px 16px 20px;
  transform: translateY(-8px); opacity: 0; visibility: hidden;
  transition: opacity 0.18s ease, transform 0.18s ease, visibility 0.18s;
  box-shadow: var(--shadow-lg);
}
.main-nav.open { transform: none; opacity: 1; visibility: visible; }
.main-nav li a { display: block; padding: 12px 4px; font-size: 1.05rem; border-bottom: 1px solid rgb(255 255 255 / 0.07); }
.main-nav .nav-cta { color: #fff; }

@media (min-width: 960px) {
  .menu-toggle { display: none; }
  .main-nav {
    position: static; transform: none; opacity: 1; visibility: visible;
    background: none; border: 0; padding: 0; box-shadow: none; order: 0;
  }
  .main-nav ul { display: flex; align-items: center; gap: 22px; }
  .main-nav li a { padding: 6px 0; border: 0; font-size: 0.93rem; }
  .main-nav .nav-cta { padding: 8px 16px; border-radius: 999px; background: var(--primary); }
  .main-nav .nav-cta:hover { background: var(--primary-ink); }
  .header-inner { gap: 28px; }
  .logo { margin-right: 0; }
  .main-nav { margin-left: auto; }
}

/* ---------- Portada ---------- */
.hero {
  position: relative; overflow: hidden;
  color: #fff;
  background:
    radial-gradient(900px 500px at 85% -10%, color-mix(in oklab, var(--primary) 55%, transparent), transparent 60%),
    radial-gradient(700px 420px at -10% 110%, color-mix(in oklab, var(--accent) 35%, transparent), transparent 60%),
    var(--dark);
  padding: 48px 0 56px;
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(rgb(255 255 255 / 0.045) 1px, transparent 1px), linear-gradient(90deg, rgb(255 255 255 / 0.045) 1px, transparent 1px);
  background-size: 44px 44px;
  mask-image: linear-gradient(to bottom, black, transparent 85%);
  -webkit-mask-image: linear-gradient(to bottom, black, transparent 85%);
}
.hero-grid { position: relative; z-index: 1; display: grid; gap: 40px; align-items: center; }
.eyebrow {
  display: inline-block; font-size: 0.8rem; font-weight: 650; letter-spacing: 0.04em;
  color: color-mix(in oklab, var(--accent) 55%, white);
  background: rgb(255 255 255 / 0.07); border: 1px solid rgb(255 255 255 / 0.12);
  padding: 6px 12px; border-radius: 999px; margin-bottom: 18px;
}
.hero h1 { font-size: clamp(2rem, 7.2vw, 3.5rem); font-weight: 800; letter-spacing: -0.03em; margin-bottom: 18px; text-wrap: balance; }
html[data-lang="zh"] .hero h1 { letter-spacing: 0; }
.hero .lead { font-size: clamp(1.02rem, 2.8vw, 1.2rem); color: rgb(255 255 255 / 0.8); max-width: 40em; margin-bottom: 24px; }
.hero-points { list-style: none; padding: 0; margin: 28px 0 0; display: grid; gap: 10px; }
.hero-points li { display: flex; align-items: center; gap: 10px; color: rgb(255 255 255 / 0.86); font-size: 0.95rem; }
.hero-points li::before {
  content: ""; flex: 0 0 20px; height: 20px; border-radius: 50%;
  background: var(--accent) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='m6 10.5 2.5 2.5L14 7.5' fill='none' stroke='white' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat;
}

.hero-visual { margin: 0; display: grid; justify-items: center; gap: 10px; }
.hero-visual figcaption { font-size: 0.75rem; color: rgb(255 255 255 / 0.5); }
.chat-card {
  width: 100%; max-width: 380px;
  background: #fff; color: var(--ink);
  border-radius: 22px; padding: 16px;
  box-shadow: var(--shadow-lg);
  display: grid; gap: 10px;
  transform: rotate(-1deg);
}
.chat-head { display: flex; align-items: center; gap: 8px; font-size: 0.8rem; font-weight: 650; color: var(--ink-2); padding-bottom: 8px; border-bottom: 1px solid var(--border); }
.chat-dot { width: 9px; height: 9px; border-radius: 50%; background: #22c55e; box-shadow: 0 0 0 3px #dcfce7; }
.bubble { max-width: 88%; padding: 9px 12px; border-radius: 14px; font-size: 0.9rem; line-height: 1.45; }
.bubble.in { background: #f1f5f9; border-top-left-radius: 4px; }
.bubble.out { justify-self: end; background: var(--primary-soft); border-top-right-radius: 4px; display: grid; gap: 2px; }
.bubble.out strong { color: var(--primary-ink); font-size: 0.85rem; }
.bubble.out span { color: var(--ink-2); font-size: 0.85rem; }
.doc-chip { justify-self: end; display: inline-flex; align-items: center; gap: 6px; font-size: 0.8rem; font-weight: 600; color: var(--accent-ink); background: var(--accent-soft); padding: 6px 10px; border-radius: 10px; }

@media (min-width: 900px) {
  .hero { padding: 88px 0 96px; }
  .hero-grid { grid-template-columns: 1.25fr 1fr; gap: 56px; }
  .hero-points { grid-template-columns: 1fr; }
}

/* ---------- Secciones ---------- */
.section { padding: 64px 0; }
.section-alt { background: var(--bg-alt); }
.section-head { max-width: 760px; margin: 0 auto 36px; text-align: center; }
.kicker { font-size: 0.8rem; font-weight: 750; letter-spacing: 0.08em; text-transform: uppercase; color: var(--primary-ink); margin-bottom: 10px; }
html[data-lang="zh"] .kicker { letter-spacing: 0.12em; }
.section h2 { font-size: clamp(1.6rem, 5vw, 2.4rem); font-weight: 780; text-wrap: balance; }
.section-lead { color: var(--ink-2); font-size: 1.05rem; margin-bottom: 0; }
.note-center { text-align: center; color: var(--ink-3); margin: 28px auto 0; max-width: 640px; }

@media (min-width: 900px) { .section { padding: 96px 0; } }

.grid { display: grid; gap: 16px; }
@media (min-width: 680px) { .grid-2, .grid-3 { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 980px) { .grid-3 { grid-template-columns: repeat(3, 1fr); } .grid { gap: 20px; } }

.card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 22px;
  box-shadow: var(--shadow);
}
.card h3 { font-size: 1.15rem; }
.card p:last-child { margin-bottom: 0; }
.card-title { font-size: 1.1rem; margin-bottom: 12px; }

.icon-badge {
  width: 46px; height: 46px; border-radius: 12px;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--primary-soft); color: var(--primary-ink); margin-bottom: 14px;
}
.icon-badge svg { width: 24px; height: 24px; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.icon-badge.warn { background: #fff4e5; color: #b45309; }
.problem-card p, .service-card > p:not(.example) { color: var(--ink-2); }

.service-card { display: flex; flex-direction: column; }
.example {
  margin-top: auto !important; padding: 12px 14px; border-radius: var(--radius-sm);
  background: var(--accent-soft); color: var(--ink); font-size: 0.92rem;
  border-left: 3px solid var(--accent);
}
.service-card > p:nth-last-child(2) { margin-bottom: 16px; }
.example-label { font-weight: 700; color: var(--accent-ink); }

.sector-top { display: flex; align-items: center; gap: 12px; margin-bottom: 8px; }
.sector-top .icon-badge { margin: 0; flex: 0 0 46px; }
.sector-top h3 { margin: 0; }
.sector-pain { color: var(--ink-2); }
.usecase { background: var(--bg-alt); border-radius: var(--radius-sm); padding: 14px; }
.usecase-label { font-size: 0.75rem; font-weight: 750; letter-spacing: 0.06em; text-transform: uppercase; color: var(--primary-ink); margin-bottom: 4px !important; }

.diff-band {
  margin-top: 28px; display: grid; gap: 18px; align-items: center;
  background: var(--dark); color: #fff; border-radius: var(--radius); padding: 26px;
  background-image: radial-gradient(500px 220px at 100% 0, color-mix(in oklab, var(--primary) 40%, transparent), transparent 70%);
}
.diff-band h3 { font-size: 1.3rem; }
.diff-band p { color: rgb(255 255 255 / 0.8); margin: 0; }
.diff-langs { display: flex; gap: 8px; flex-wrap: wrap; }
.diff-langs span { padding: 8px 14px; border-radius: 999px; background: rgb(255 255 255 / 0.1); font-weight: 700; font-size: 1.05rem; }
.diff-langs span:nth-child(2) { background: color-mix(in oklab, var(--accent) 45%, transparent); }
@media (min-width: 820px) { .diff-band { grid-template-columns: auto 1fr; gap: 32px; padding: 32px 36px; } .diff-langs { flex-direction: column; } }

/* Pasos */
.steps { list-style: none; padding: 0; margin: 0; display: grid; gap: 16px; counter-reset: s; }
.step { display: flex; gap: 16px; background: var(--surface); border: 1px solid var(--border); border-radius: var(--radius); padding: 22px; box-shadow: var(--shadow); }
.step-num {
  flex: 0 0 44px; height: 44px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--primary); color: #fff; font-weight: 800; font-size: 1.1rem;
}
.step h3 { margin-bottom: 2px; font-size: 1.15rem; }
.step-meta { font-size: 0.85rem; font-weight: 650; color: var(--accent-ink); margin-bottom: 8px !important; }
.step p:last-child { color: var(--ink-2); margin: 0; }
@media (min-width: 900px) { .steps { grid-template-columns: repeat(3, 1fr); gap: 20px; } .step { flex-direction: column; } }

/* ---------- Formularios ---------- */
.field { display: grid; gap: 6px; margin-bottom: 18px; }
.field label { font-weight: 650; font-size: 0.95rem; }
.label-row { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; }
.hint { font-size: 0.85rem; color: var(--ink-3); margin: 0; }
.hint.small, .small { font-size: 0.8rem; }
.input-unit { display: flex; align-items: stretch; border: 1.5px solid var(--border); border-radius: 12px; background: #fff; overflow: hidden; transition: border-color 0.15s; }
.input-unit:focus-within { border-color: var(--primary); box-shadow: 0 0 0 3px var(--primary-soft); }
.input-unit input { flex: 1; min-width: 0; border: 0; padding: 12px 14px; font: inherit; font-size: 1.1rem; font-weight: 650; color: var(--ink); background: none; }
.input-unit input:focus { outline: none; }
.unit { display: inline-flex; align-items: center; padding: 0 14px; color: var(--ink-3); background: var(--bg-alt); font-size: 0.9rem; white-space: nowrap; }
select {
  width: 100%; min-height: 44px; padding: 8px 36px 8px 12px; font: inherit; font-size: 0.95rem;
  border: 1.5px solid var(--border); border-radius: 12px; color: var(--ink);
  background: #fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='m5 8 5 5 5-5' fill='none' stroke='%2364748b' stroke-width='2' stroke-linecap='round'/%3E%3C/svg%3E") right 10px center/18px no-repeat;
  appearance: none; -webkit-appearance: none;
}
select:focus { border-color: var(--primary); outline: none; box-shadow: 0 0 0 3px var(--primary-soft); }

input[type="range"] { width: 100%; height: 32px; accent-color: var(--primary); cursor: pointer; }
.pct-out { font-weight: 800; font-size: 1.2rem; color: var(--primary-ink); }

/* ---------- Calculadora ---------- */
.calc-grid { display: grid; gap: 20px; }
@media (min-width: 900px) { .calc-grid { grid-template-columns: 0.9fr 1.1fr; align-items: start; gap: 28px; } }
.calc-results { display: grid; gap: 16px; }
.result-hero {
  background: var(--dark); color: #fff; border: 0;
  background-image: radial-gradient(420px 220px at 100% 0, color-mix(in oklab, var(--accent) 40%, transparent), transparent 70%);
}
.result-label { font-size: 0.85rem; font-weight: 600; color: rgb(255 255 255 / 0.7); margin-bottom: 2px; }
.result-big { font-size: clamp(2.4rem, 10vw, 3.4rem); font-weight: 820; letter-spacing: -0.03em; line-height: 1.1; margin-bottom: 18px; color: color-mix(in oklab, var(--accent) 45%, white); font-variant-numeric: tabular-nums; }
.result-row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; padding-top: 16px; border-top: 1px solid rgb(255 255 255 / 0.15); }
.result-mid { font-size: 1.5rem; font-weight: 750; margin: 0; font-variant-numeric: tabular-nums; }
.result-equiv { margin: 14px 0 0 !important; color: rgb(255 255 255 / 0.75); font-size: 0.92rem; }

.hours-bars { display: grid; gap: 14px; }
.hbar-meta { display: flex; justify-content: space-between; gap: 12px; font-size: 0.9rem; margin-bottom: 6px; }
.hbar-label { font-weight: 600; }
.hbar-value { font-weight: 700; font-variant-numeric: tabular-nums; }
.hbar-track { height: 14px; background: var(--bg-alt); border-radius: 999px; overflow: hidden; }
.hbar-fill { height: 100%; border-radius: 999px; transition: width 0.3s ease; }
.is-today .hbar-fill { background: #64748b; }
.is-after .hbar-fill { background: var(--primary); }
.is-saved .hbar-fill { background: var(--accent); }
.is-saved .hbar-value { color: var(--accent-ink); }

.formula summary, .method summary, .table-details summary { cursor: pointer; font-weight: 650; color: var(--primary-ink); }
.formula-list { margin: 14px 0; padding-left: 1.2em; display: grid; gap: 8px; font-size: 0.92rem; font-variant-numeric: tabular-nums; }
.disclaimer { display: flex; gap: 10px; align-items: flex-start; font-size: 0.88rem; color: #92400e; background: #fffbeb; border: 1px solid #fde68a; border-radius: var(--radius-sm); padding: 12px 14px; margin: 0; }
.disclaimer svg { flex: 0 0 18px; margin-top: 2px; }

/* ---------- Demo ---------- */
.privacy-badge {
  display: flex; gap: 14px; align-items: flex-start;
  background: #ecfdf5; border: 1px solid #a7f3d0; color: #065f46;
  border-radius: var(--radius); padding: 16px 18px; margin: 0 auto 20px; max-width: 860px;
}
.privacy-badge svg { flex: 0 0 28px; }
.privacy-badge strong { display: block; font-size: 1.02rem; margin-bottom: 2px; }
.privacy-badge p { margin: 0; font-size: 0.92rem; color: #047857; }

.demo-loader { max-width: 860px; margin: 0 auto 20px; padding: 14px; }
.dropzone {
  border: 2px dashed color-mix(in oklab, var(--primary) 30%, white);
  border-radius: 14px; padding: 26px 16px; text-align: center; color: var(--ink-2);
  transition: background-color 0.15s, border-color 0.15s;
}
.dropzone > svg { color: var(--primary); }
.dropzone.is-drag { background: var(--primary-soft); border-color: var(--primary); }
.dz-title { font-weight: 700; color: var(--ink); font-size: 1.05rem; margin: 6px 0 4px; }
.dropzone .cta-row { margin: 16px 0 6px; }
.demo-status { margin: 10px 4px 0; font-size: 0.92rem; min-height: 1.4em; text-align: center; }
.demo-status:empty { display: none; }
.demo-status[data-kind="error"] { color: #b91c1c; font-weight: 600; }
.demo-status[data-kind="ok"] { color: #047857; }

.mapping { max-width: 980px; margin: 0 auto 20px; }
.mapping-grid { display: grid; gap: 4px 16px; margin: 16px 0 8px; }
@media (min-width: 640px) { .mapping-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 980px) { .mapping-grid { grid-template-columns: repeat(4, 1fr); } }
.mapping .field { margin-bottom: 12px; }
.tag { font-size: 0.7rem; font-weight: 650; color: var(--ink-3); background: var(--bg-alt); border-radius: 6px; padding: 1px 6px; margin-left: 4px; vertical-align: 1px; }
.tag-req { color: var(--primary-ink); background: var(--primary-soft); }
.form-error { color: #b91c1c; font-weight: 600; font-size: 0.92rem; margin: 10px 0 0; }
.form-error:empty { display: none; }

.table-scroll { overflow-x: auto; -webkit-overflow-scrolling: touch; border: 1px solid var(--border); border-radius: var(--radius-sm); margin-top: 10px; }
.data-table { width: 100%; border-collapse: collapse; font-size: 0.9rem; }
.data-table th, .data-table td { text-align: left; padding: 9px 12px; border-bottom: 1px solid var(--border); white-space: nowrap; }
.data-table th { background: var(--bg-alt); font-weight: 650; color: var(--ink-2); position: sticky; top: 0; }
.data-table tr:last-child td { border-bottom: 0; }
.data-table .num { text-align: right; font-variant-numeric: tabular-nums; }
.data-table.small { font-size: 0.8rem; }

.demo-results { display: grid; gap: 16px; }
.sample-banner { margin: 0; padding: 10px 14px; border-radius: var(--radius-sm); background: #fff7ed; border: 1px solid #fed7aa; color: #9a3412; font-size: 0.9rem; font-weight: 600; }
.results-toolbar { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 10px; }
.results-summary { margin: 0; color: var(--ink-2); font-size: 0.9rem; }
.toolbar-actions { display: flex; flex-wrap: wrap; gap: 6px; }

.kpi-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; }
@media (min-width: 900px) { .kpi-grid { grid-template-columns: repeat(4, 1fr); gap: 16px; } }
.kpi { background: var(--surface); border: 1px solid var(--border); border-radius: var(--radius); padding: 16px; box-shadow: var(--shadow); }
.kpi-label { font-size: 0.82rem; color: var(--ink-3); font-weight: 600; margin-bottom: 4px; }
.kpi-value { font-size: clamp(1.3rem, 5.4vw, 1.9rem); font-weight: 800; margin: 0; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; line-height: 1.15; overflow-wrap: anywhere; }
.kpi-hint { font-size: 0.75rem; color: var(--ink-3); margin: 6px 0 0; }

/* Gráfico de columnas */
.colchart { position: relative; padding-top: 22px; }
.colchart-plot { position: relative; height: 220px; margin-left: 46px; border-bottom: 1px solid var(--ink-3); }
.colchart-grid { position: absolute; left: 0; right: 0; height: 0; border-top: 1px dashed var(--border); }
.colchart-grid span { position: absolute; right: calc(100% + 6px); top: -0.7em; font-size: 0.7rem; color: var(--ink-3); white-space: nowrap; font-variant-numeric: tabular-nums; }
.colchart-cols { position: absolute; inset: 0; display: flex; align-items: flex-end; gap: 4px; }
.col { position: relative; flex: 1; height: 100%; display: flex; align-items: flex-end; justify-content: center; cursor: pointer; touch-action: pan-y; }
.col-bar { width: min(100%, 36px); background: color-mix(in oklab, var(--primary) 72%, white); border-radius: 4px 4px 0 0; transition: background-color 0.12s; }
.col.is-best .col-bar { background: var(--primary); }
.col.is-hover .col-bar { background: var(--primary-ink); }
.col-value { position: absolute; transform: translateY(-4px); font-size: 0.7rem; font-weight: 700; color: var(--ink); white-space: nowrap; }
.colchart-labels { display: flex; gap: 4px; margin-left: 46px; padding-top: 6px; }
.colchart-labels span { flex: 1; text-align: center; font-size: 0.66rem; color: var(--ink-2); line-height: 1.25; min-width: 0; white-space: nowrap; letter-spacing: -0.02em; }
.colchart-labels small { display: block; color: var(--ink-3); font-size: 0.65rem; }
.chart-tip {
  position: absolute; top: 0; z-index: 2; pointer-events: none;
  background: var(--ink); color: #fff; font-size: 0.8rem; line-height: 1.4;
  padding: 7px 10px; border-radius: 8px; white-space: nowrap; box-shadow: var(--shadow);
}
.table-details { margin-top: 10px; }

/* Rankings */
.rank-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; counter-reset: r; }
.rank-list li { counter-increment: r; }
.rank-head { display: flex; justify-content: space-between; gap: 12px; font-size: 0.9rem; }
.rank-name { font-weight: 600; min-width: 0; overflow-wrap: anywhere; }
.rank-name::before { content: counter(r) ". "; color: var(--ink-3); font-weight: 600; }
.rank-value { font-weight: 700; white-space: nowrap; font-variant-numeric: tabular-nums; }
.rank-track { height: 8px; background: var(--bg-alt); border-radius: 999px; margin-top: 5px; overflow: hidden; }
.rank-fill { height: 100%; background: var(--primary); border-radius: 999px; }
.rank-detail { font-size: 0.78rem; color: var(--ink-3); margin: 3px 0 0 !important; }

/* Segmentos */
.segbar { display: flex; gap: 2px; height: 30px; border-radius: 8px; overflow: hidden; margin: 16px 0; }
.segbar-part { min-width: 6px; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 0.8rem; font-weight: 750; }
.seg-loyal { background: var(--seg-loyal); }
.seg-new { background: var(--seg-new); }
.seg-occasional { background: var(--seg-occasional); }
.seg-risk { background: var(--seg-risk); }
.seg-lost { background: var(--seg-lost); }
.seg-grid { display: grid; gap: 12px; }
@media (min-width: 640px) { .seg-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1040px) { .seg-grid { grid-template-columns: repeat(5, 1fr); } }
.seg-card { border: 1px solid var(--border); border-radius: var(--radius-sm); padding: 14px; background: var(--bg-alt); }
.seg-top { display: flex; align-items: center; gap: 8px; }
.seg-top h4 { margin: 0; font-size: 1rem; }
.swatch { width: 12px; height: 12px; border-radius: 4px; flex: 0 0 12px; }
.seg-count { font-size: 1.4rem; font-weight: 800; margin: 6px 0 0 !important; }
.seg-share { font-size: 0.8rem; color: var(--ink-3); margin-bottom: 8px !important; }
.seg-desc { font-size: 0.88rem; color: var(--ink-2); margin-bottom: 6px !important; }
.seg-action { font-size: 0.85rem; font-weight: 650; margin: 0 !important; }

/* Clientes en riesgo */
.risk-section { border-top: 4px solid var(--seg-risk); }
.risk-section-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-start; gap: 12px; }
.risk-summary { font-weight: 700; color: #92400e; background: #fffbeb; border-radius: var(--radius-sm); padding: 10px 14px; margin: 14px 0 !important; }
.risk-list { display: grid; gap: 12px; }
@media (min-width: 900px) { .risk-list { grid-template-columns: repeat(2, 1fr); } }
.risk-card { border: 1px solid var(--border); border-radius: var(--radius-sm); padding: 16px; background: #fff; }
.risk-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-start; gap: 8px; margin-bottom: 10px; }
.risk-head h4 { margin: 0; font-size: 1.02rem; }
.risk-pill { font-size: 0.75rem; font-weight: 700; color: #92400e; background: #fef3c7; border-radius: 999px; padding: 3px 10px; white-space: nowrap; }
.risk-facts { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 14px; margin: 0 0 14px; }
.risk-facts dt { font-size: 0.72rem; color: var(--ink-3); font-weight: 600; }
.risk-facts dd { margin: 0; font-size: 0.88rem; font-weight: 600; overflow-wrap: anywhere; }
.risk-actions { display: flex; flex-wrap: wrap; gap: 8px; }
.risk-msgs { margin-top: 12px; border-top: 1px solid var(--border); padding-top: 12px; }
.msg-label { font-size: 0.75rem; font-weight: 700; color: var(--ink-3); margin-bottom: 4px !important; }
.msg-text { font-size: 0.9rem; background: var(--bg-alt); border-radius: 10px; padding: 10px 12px; white-space: pre-wrap; }
.empty { color: var(--ink-3); margin: 12px 0 0; }
.method ul { margin: 12px 0 0; padding-left: 1.2em; display: grid; gap: 6px; font-size: 0.9rem; color: var(--ink-2); }

/* ---------- Contacto ---------- */
.contact {
  color: #fff; text-align: center;
  background:
    radial-gradient(700px 360px at 50% 0, color-mix(in oklab, var(--primary) 45%, transparent), transparent 70%),
    var(--dark);
}
.contact h2 { color: #fff; }
.contact .section-lead { color: rgb(255 255 255 / 0.8); max-width: 640px; margin: 0 auto 24px; }
.contact-address { margin: 18px 0 6px; color: rgb(255 255 255 / 0.85); font-weight: 600; overflow-wrap: anywhere; }
.contact-note { font-size: 0.85rem; color: rgb(255 255 255 / 0.6); margin: 0; }
.contact .cta-row .btn { flex: 1 1 260px; max-width: 340px; }

/* ---------- Pie ---------- */
.site-footer { background: #070e22; color: rgb(255 255 255 / 0.7); padding: 32px 0 calc(32px + env(safe-area-inset-bottom)); font-size: 0.88rem; }
.footer-inner { display: grid; gap: 18px; }
.footer-brand { color: #fff; font-weight: 750; font-size: 1.1rem; margin: 0 0 2px; }
.footer-tagline { margin: 0; }
.footer-meta p { margin: 0 0 4px; }
@media (min-width: 800px) { .footer-inner { grid-template-columns: 1fr auto; align-items: end; } .footer-meta { text-align: right; } }

.toast {
  position: fixed; left: 50%; bottom: calc(20px + env(safe-area-inset-bottom)); transform: translateX(-50%);
  z-index: 100; background: var(--ink); color: #fff; padding: 10px 18px; border-radius: 999px;
  font-weight: 600; font-size: 0.92rem; box-shadow: var(--shadow-lg); max-width: calc(100% - 32px);
}
.noscript { text-align: center; padding: 12px; background: #fffbeb; margin: 0; }

@media print {
  .site-header, .hero-visual, .contact, .toast, .demo-loader { display: none !important; }
  .section { padding: 24px 0; }
}

/* Evita que tablas o textos largos ensanchen las rejillas en móvil */
.grid > *, .demo-results > *, .calc-grid > *, .calc-results > *, .hero-grid > * { min-width: 0; }
.results-summary { flex: 1 1 260px; }